Me or Puck?
Twitter profile: a handsome picture of moi or stay with Puck?
Personal Brand Icons
Rule # 1 or maybe it’s rule #3, I can’t remember, for social media is use a real picture of yourself in your profile/avatar. I did that. Now, I’m not doing that. So deal with it.
However, I wanted something that is in-sync with what I do and/or my personality. So I boiled it down to these two:
I like them both and I’ll probably use both. But I’d like to know which one you prefer. Let me know by leaving a comment or hit me up on Twitter.
Fundamental Elements of Design for Dummies (or writers)
Even as a copywriter, you should have a basic understanding of design. It will make you a better writer. This quick rundown of fundamental elements of design gives you a glimpse at why you like or dislike certain brands. Ask yourself the following question: Is there a brand I love but hate their logo/ads/marketing/etc.?
John Lewis Department Store — Christmas 2011
I believe good, effective advertising hits on 5 key elements: grabs attention, builds trust, uses positive associations, hooks you with the unexpected, and calls to action. This spot does each extremely well.
The story starts with a young boy excited about Christmas but is impatient and simply can’t wait for the big day — a human truth. It grabs our attention because, look around, ’tis the season. As we watch this little boy try his best to make time move faster, we trust there will resolution to his suffering — lots of presents to open on Christmas morning. The positive associations are sprinkled throughout the spot — cute kid doing cute things, humor, puzzled parents, cute sibling, etc.
Just when you think you know how this story will end (the hook), with the kid getting everything he wanted because his parents went to John Lewis… surprise!
This commercial is great because the call-to-action is unspoken and deeper than “buy your gifts from John Lewis.” In a brilliantly subtle way, it’s asking you to rethink Christmas. Ok, it’s also asking you to give your money to John Lewis, too.
What are you thoughts?
Wisconsin Carry/Concealed Gun Law
Had to hang this up today. I want a safe work environment.
Let’s Try Hockey [promo video]
Created a video to promote The Sauk Prairie Hockey Association’s Let’s Try Hockey event.
What do you think?
Should I quit Twitter? Pt. 1
A couple of things I remember from economics in college — Sunk cost & opportunity cost. And I’m using these two concepts to help me evaluate if I should quit Twitter from a monetary perspective. Bare with me as I do some math.
The amount of money a company/person is willing to pay me for my knowledge/skills/experience is $32/hr. Now, I spend roughly 2 hours a day reading and writing tweets on Twitter. So that’s equals $64 per day or $448 per week or $1792 per month or $21,504 per year. WOW. And I’ve been on Twitter almost 3 years. So the opportunity cost is around $64,000. That’s means I sacrificed the opportunity to go out and make $64,000 by being on Twitter. Ouch!
While I haven’t lost any real money, I have sunk over 2016 hours into Twitter (a very conservative estimate) and that means I’ve lost something of value. So I have to ask myself, honestly, what is the payoff/reward for continuing on Twitter?
What do you think I should do?
Accidental Creative — Digital Denim
Some times, works of art just drop in your lap. Literally.
Finished wallpaper/background image
I accidentally took a picture of my jeans. Most people would have just trashed the image and moved on. Not me. I saw potential in that photo.
The orignal was blurring but interesting. So I used my FXPhotoStudio app to play around with the image. After I applied a few different filters, voilà! My new iPhone wallpaper/lock screen background. If you like it, go ahead and grab it for your phone.
Original "accidental" photo
Puck Goes Pink
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This is Puck. He’s a penguin and my copywriting mascot. Say hi.
I turn to Puck for inspiration whenever I feel off my game. He’s cool that way.
Well, October is Breast Cancer Awareness Month and Puck thought he’d show his support by going #pinkforbreast. What will you do? Here’s an idea: share this post to spread the word.
Steve Jobs 1955-2011
I used iMovie, iTunes and my iMac to create this tribute for Steve Jobs.
The dent in the universe is complete.
[Music by Eddie Vedder - Broken Heart ]
What I’m Reading
RECENT POSTS
- Me or Puck?
- Personal Brand Icons
- Fundamental Elements of Design for Dummies (or writers)
- John Lewis Department Store — Christmas 2011
- Wisconsin Carry/Concealed Gun Law
- Let’s Try Hockey [promo video]
- Should I quit Twitter? Pt. 1
- Accidental Creative — Digital Denim
- Puck Goes Pink
- Steve Jobs 1955-2011
- Going Pink For Breast Cancer Awareness Month
- Shuck’em Up Bucky!
- schomberfest ’11
- Steve Jobs resigns as CEO of Apple
- Duck Tron
Achievements
Watch video at Vodpod. Plus tech videos.
